In our current digital environment, advertisers have a wide variety of data-driven methods to find new customers or connect with existing ones. The right tools can help you find the right audience more efficiently and maybe even uncover some unexpected insights along the way. Learn how to evaluate client business goals to guide your targeting strategy. We also take a close look at the machine learning system which powers our ad delivery and learn how it can help you reach the optimal audience for each of those client goals.
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How to find the optimal audience
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