In this lesson, we examine how targeting can affect the performance of your campaign, and how Meta targeting tools can guide your creative strategy. We also explain how to avoid issues, such as audience overlap, small audience sizes or policy violations.
![](https://facebook-cdn.exceedlms.com/uploads/resource_hero_pictures/targets/419169/w550/c22lesson2-heroimage.jpg?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy80MTkxNjkvdzU1MC9jMjJsZXNzb24yLWhlcm9pbWFnZS5qcGciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjU4MjU4MjB9fX1dfQ__&Signature=WKTFszaN6SQTu40HTIv2t3SVdOrR7AMn01aas6Epp2tz8TVIW5hraWiEfFDThvq9pbsVZio8LSVS3X3EKRfcs1fAo2htWnLjkG9alRRbjkJ4S2YrlGllYrEma5WvijoTHTNArg1EZ3FH7UQmUEUQwMGKsVy1sD3MJxVxlRshFVunkOEukkgDXuqNRTH6ss4oZkSoYbC75tRwTKfgFNBZtB4rbcZo1A8xerbEJjbfvmbB~Fvu0HWP80nke0UeHD6ilTITKUswS11RZ5XNgn4X3i6cpDKqqe6p4T8PPerkQBx09T4vVXWFCROQfuhz8YImut~8I6ZxCo09P07-40KAKQ__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
How targeting affects campaign performance
![](https://facebook-cdn.exceedlms.com/uploads/resource_course_pictures/targets/419171/w550/c22lesson2-heroimage.jpg?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2NvdXJzZV9waWN0dXJlcy90YXJnZXRzLzQxOTE3MS93NTUwL2MyMmxlc3NvbjItaGVyb2ltYWdlLmpwZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyNTc2Mjk4N319fV19&Signature=X4ahlzTRk09m9Xhc-XFjQ1Pg~a2jKRmlZCWu64yHNlH4PWfCiK08iPgdBabr2iGmU5WnGLzTmR2-DnLzxcHiDOxbP2qOGK0TVRWlkiwkVG8I6sDsJTBWSfVMvCsRkjFOFfbEZMBVxr8miqPRFCZFW1hgKlfLs4rS7I3Yk1mHfCjQaBcSoYsT3cGBsyfipFomfzbMZZ8HgrvIT03o7S693FZV2FEziqHoVmucoTWJGxFe-7UOX5ipNCrRqGpT8wSU5hjXLwBLw5P3WWTiq1V3NDXnZ61UmHMY6S4HHtVaji96vOzxXjUbHP9t5Az-9r7FedxIJSptTUVRv242rOQ4eQ__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)