Great visuals get people’s attention, but the accompanying text communicates the ad’s message and encourages people to take action. This lesson reviews how to write clear and concise copy for ads across Meta platforms.
Tips for Writing Effective Ad Copy
![](https://facebook-cdn.exceedlms.com/uploads/resource_course_pictures/targets/589647/w550/c4-lesson3-hero-desktop.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2NvdXJzZV9waWN0dXJlcy90YXJnZXRzLzU4OTY0Ny93NTUwL2M0LWxlc3NvbjMtaGVyby1kZXNrdG9wLnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyNTc2MDk1Mn19fV19&Signature=DIwwYEqC1OpdRMXpX4nwVf9r7lto1hUM1g4Nvn9aQ7lm5i4NvIAW3I3ZZcuDXhZnknc1-JoWy67-wUG~rXLTX42Aqs4yNLdf7QQu-sxSxsfTZyEQVVnnrAwVSPCECiZXLXRWfiw2dNVxRT5Do9DQOoO3dkpippfOGUSGCjpDLxepGCbvbve~OVQ1bB-NjbP1ctRdwp5f9IDhcQsbx1~cKXpBq57OQ1rsXAYp6hgcqS6irfvd0UDE0pVKDT6~FLIlpscNaMWZCUlUWrw6B5jrnRj-Pj~aFG7cLx1610B7DjFsOl2a-TwukaLH3f5yFQ1uM3mopa9mzgAsHib5Hlfwvg__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)