Stronger performance with Meta Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...
This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
This lesson covers how to set up the Conversions API with Google Tag Manager.
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
Blavity COO, Aaron Samuels, shares his organization’s growth path and best practices.
This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...
In this class we'll take you through the benefits of News Page index, introduce you to Facebook News and also what to look out for in terms of Quality News Signals to prioritize your content in our News Feed....
This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can...
In this training, you will learn how to create Reels ads and how to implement the creative essentials to enhance performance in your Facebook and Instagram Reels ads campaign strategies. You’ll also learn how to implement a Reels ads campaign...
In this training, you will learn how the AI tools within Meta Advantage can be used to improve campaign performance. This training provides an overview and use case for each tool, so you can determine which tools would be best...
Tyler Simpson shares common creator use cases for going Live.
Learn how to use the Meta Pixel, Conversions API and Facebook SDK to deliver relevant ads while protecting customer privacy.
Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.
Learn how to communicate with customers, share QR codes and enable people to discover your business through ads that clicks to WhatsApp.
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.