Optimize your campaign with Meta Advantage+
This course covers each of the AI ad tools within Meta Advantage+ and how to use them to improve campaign performance.
All Activities
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Reach your customers with ads that click to WhatsApp
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
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Measure success and monetize a community
Learn ways you can measure your community's performance, make decisions based on insights and monetize to generate revenue.
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Set up, implement and verify Meta Conversions API
Learn how to set up and directly implement Meta Conversions API.
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Configure and Troubleshoot the Conversions API Gateway – Advertising API Developer
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...
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Connect with customers using Messenger
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
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Advanced marketing mix modeling using Meta Open Source project Robyn
Learn how to use Robyn to build marketing mix models that are fast and accessible.
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SQL basics: extract and manipulate data
In this course, we'll discuss how to extract and manipulate data with SQL queries.
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Improve the ad experience and increase your Audience Network revenue
Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
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Aligning campaign objectives with business goals
Explore how to optimize your advertising strategy with campaign objectives, performance goals, and data-based decision making.
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Attract an Audience on Social Media
This course teaches you how to learn from your online audience by the way they interact with your content.
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Creative best practices
Learn how to select the best placements and creative strategies with Meta Advantage.
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Generate insights to make data-driven recommendations
In this course, we'll learn how to extract insights from data and how to use insights to make data-driven recommendations.
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Facilitate client onboarding to WhatsApp for Business
Enhance client onboarding to the WhatsApp for Business by setting goals, developing use cases, aligning governance and facilitating implementation.
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Creative brief development
Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...
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Get the most out of WhatsApp Business
This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong...
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Getting Started with Live Online Events
Facebook Live Online Events to broadcast a live event on Facebook Live, Messenger Rooms or by sharing a streaming link. Follow along as Tyler Simpson shares how creators can get started with Live Online events.
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Dry Run for Career Tips and Networking Event
Join us for a training and networking event with Meta and Meta hiring partners. In this event, certified job seekers will be equipped with the knowledge and tools to build and distinguish their resume and LinkedIn presence to attract employers....
