Building Community on Facebook & Instagram (Part 1)
Blavity COO, Aaron Samuels, shares his organization’s growth path and best practices.
All Activities
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News Fundamentals: NPI, Facebook News & Quality News Signals
In this class we'll take you through the benefits of News Page index, introduce you to Facebook News and also what to look out for in terms of Quality News Signals to prioritize your content in our News Feed....
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Meta Certification Prep Live Training | Media Fundamentals
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
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Getting Started with Facebook Live
Tyler Simpson shares common creator use cases for going Live.
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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Generate leads across Meta technologies
Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
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Upgrade your advertising with Advantage+ catalog ads
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
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Reimagine Content: From Organic Posts to Paid Wins
Campaign creative crunch? Your organic content is the strategic solution. Join Meta’s Creative Shop to learn their 3-step method to reimagining organic content into high-performing ads—closing content gaps, extending reach and maximizing marketing ROI. Walk away with: Data-driven strategies to...
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Build a successful Reels ads strategy for your clients
In this training, you will learn the importance of including Reels ads into your client’s campaign strategies. You’ll also learn the creative best practices around building successful reels and how you and your clients can leverage them to enhance...
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Reels Unlocked: Creating at the speed of culture
In this live webinar with Meta's Creative Shop experts, we invite creative teams, strategists and agencies to learn how to use sounds, hooks, and native storytelling for easy creative production. Whether you are just getting started with implementing a Reels...
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Turbocharge Reels for Optimal Production and Performance - Automation/Gen AI Tooling, Partners and Creative Guidance
Be at the forefront to learn about the latest and greatest tooling (including Gen AI) to efficienctly produce Reels that deliver on your business goals. The Reels opportunity:- Reels are reshared over 4.5 billion times a day - More than...
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Best practices to drive more sales with ads that click to WhatsApp
In this session, we will cover useful tips to help you maximize the effectiveness of your ads that click to WhatsApp. From ensuring a strong creative, to campaign optimization tips, look forward to learning more about the levers that you...
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Ads that click to message: Advanced best practices
This course helps advertisers to improve ads performance by controlling the outcome of auctions through 3 drivers: Advertisers control in objectives, targeting, budget, bidding, placement and creatives, Machine Learning and Pacing. Don't see any events here? Be sure to log...
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Adopting ads that click to WhatsApp to grow sales
In this course, you will learn cover step-by-step on how to set up ads that click to WhatsApp and what are some of the tips that you can implement to ensure a successful ad campaign. Don't see any events here?...
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Learn more about Meta Advertising policy
This training helps learners how to improve performance for Ads that click to messaging by learning more about Meta Advertising Policy for business messaging, best practice and common mistakes for ads and thread content. Don't see any events here? Be...
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Creative Best Practice for Business Messaging
This presentation is intended to help advertisers explore foundational creative best practices for Business Messaging to improve your campaign through Ad experience and post-click experience. Don't see any events here? Be sure to log into Blueprint to access a variety...
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Purchase optimization through Messaging Overview and Deepdive
In this course, you will learn about the overview and deep dive of Purchase Optimization through messaging. The course provides guidance for learners to how to send purchase signals, apply campaign best practices, and create Lookalike Audiences from messaging purchases....
