Align Your Goals With the Marketing Funnel
Align Your Goals With the Marketing Funnel
All Activities
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Amplify Your Message With Ads
This lesson will prepare you to create ads that enable your government organization to inform and educate more people in your community.
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Create Inspiring Holiday Ads
Stand out from other businesses during the holiday season and showcase what makes your business unique. In this webinar, you’ll learn the importance of planning ahead, creative strategies to make your ads stand out and what tools you’ll need...
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Take Your Ads to the Next Level
Sharpen your advertising skills with advanced advertising solutions. In this two-day immersive workshop, you’ll dive deeper into how you can increase budget, audience, placement, and ad creative liquidity through tools like campaign budget optimization, advanced targeting, automatic placements, dynamic...
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Elevate Live with Lecrae
Building community is not just about the numbers, it’s about genuine engagement and listeners, viewers, and buyers that come back time and time again. But how do you tap into this crew of dedicated supporters to fund your dream?Join...
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Blueprint Live | Media Planning Template
Não há dúvidas de que um bom criativo pode melhorar significativamente os resultados de uma campanha. Este workshop interativo ajudará estrategistas de criativo a adquirir novas habilidades necessárias para mensurar e testar a fim de otimizar a eficácia do criativo...
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Implementing Liquidity Tools: Power Your Advertising With Machine Learning
Designed as a follow up to Liquidity Tools Overview, in this session you’ll see system demonstrations to enable these tools and take a dive deeper into the best practices to leverage for each. You also learn how data sources...
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Understanding and Implementing Pixel, SDK and Offline Conversions Tools
Learn how to power your marketing efforts with the Facebook pixel, SDK and business tools for offline conversions. This session includes the step-by-step implementation process, hands-on system practice and group activities to help you achieve your marketing objectives and drive...
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Messenger: Connect and Communicate with Customers
Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers. Click...
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Measurement: Facebook's Experimental Design and Facebook's Lift Solutions
There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results...
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Building Your Brand Video Strategy
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
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In-Stream Reserve: Diversify your Video Investment with Facebook
This interactive workshop is for TV and online video media buyers and planners who want to learn more about In-Stream Reserve. You'll learn how In-Stream Reserve helps brands diversify their video investment in ways that complement their TV and...
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Understanding and Implementing the Facebook SDK
Learn about SDK and its implementation process. Get hands-on experience using a practice exercise and environment. Additionally, you’ll learn the basics and best practices in implementing Standard Events and Parameters. Click below to view the session descriptions and to...
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Power your Advertising with Data (Signals)
Maximize the effectiveness of your clients’ advertising efforts with a data driven marketing approach. In this workshop you’ll learn how to leverage the actions people take on your clients’ website or app to drive real business outcomes and measure...
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Understanding and Implementing the Facebook Pixel
Learn how implementing the Facebook pixel can help you measure and drive business outcomes. In this session you’ll be using a real website to practice implementing the pixel without the help of a developer. Additionally, you’ll be implementing standard...
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Power Your Advertising with Dynamic Ads
Learn what dynamic ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your dynamic ads campaign in...
