This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. Martha Peña Martha Peña is a...
This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. Kyle...
This session will explore the fundamentals of building a strong internal communications and employee experience program. You will learn: How to engage and motivate charity employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal...
広告の基本をおさらいするオンライン学習ページへようこそ。このレッスンでは、Facebookの広告の基本について、インタラクティブな方法で学ぶことができます。
Join the Facebook team and Facebook Certified Community Managers to learn more about how building effective online communities can support fundraising goals, connect people more closely to your work, and excite and inspire your supporters. Suzi Nelson Suzi Nelson is...
コミュニティマネージャに関するオンラインコース全体を通して、コミュニティ構築の戦略について探り、オンラインコミュニティのモデレーションと交流の方法を学びましょう。コースに含まれるレッスンは、ブランドや広告会社だけでなく、非営利団体や興味・関心でつながるコミュニティにも応用できるトピックを中心に構成されています。オンラインコミュニティを開設、拡大、維持する際には、このプログラムを参照してください。
This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting...
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
This program features courses to help community managers build and grow their online communities.
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
このレッスンでは、ビジネスを通じて意味のある変化を実現する方法や、社会的影響を与えるためにどのような手段を講じることができるかを検討します。
このレッスンでは、Facebookのツールを使用してコミュニティを構築し、ビジネスのメッセージを広く発信し、人々にとって重要な慈善活動に貢献する方法を取り上げます。
こんにち、消費者は個人に合わせたパーソナルなオンライン広告を体験しています。このパーソナライゼーションを支えているのがデータと機械学習であり、これらを活用することによって、購入に至る過程で最も関連性の高いメッセージを的確なタイミングで届けることができます。人々はパーソナライズド広告を高く評価する一方で、データのプライバシー強化も期待しており、エコシステムはこうした期待に応えるべく急速に進化しています。
このレッスンでは、クリエイティブのベストプラクティスを使用して、社会的影響キャンペーンの成功を測定する方法を学習します。
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This is the final of four sessions designed to help learners prepare for the Facebook Certified Marketing Science Professional exam....
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....
