In this course, you will learn about the overview and deep dive of Purchase Optimization through messaging. The course provides guidance for learners to how to send purchase signals, apply campaign best practices, and create Lookalike Audiences from messaging purchases....
In this course, you will learn cover step-by-step on how to set up ads that click to WhatsApp and what are some of the tips that you can implement to ensure a successful ad campaign. Don't see any events here?...
This course helps advertisers to improve ads performance by controlling the outcome of auctions through 3 drivers: Advertisers control in objectives, targeting, budget, bidding, placement and creatives, Machine Learning and Pacing. Don't see any events here? Be sure to log...
This presentation is intended to help advertisers explore foundational creative best practices for Business Messaging to improve your campaign through Ad experience and post-click experience. Don't see any events here? Be sure to log into Blueprint to access a variety...
In this session, we will cover useful tips to help you maximize the effectiveness of your ads that click to WhatsApp. From ensuring a strong creative, to campaign optimization tips, look forward to learning more about the levers that you...
Be at the forefront to learn about the latest and greatest tooling (including Gen AI) to efficienctly produce Reels that deliver on your business goals. The Reels opportunity:- Reels are reshared over 4.5 billion times a day - More than...
Meta New Starter Onboarding session is a compact live webinar built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly on-boarded...
This session explores how to generate more calls to your business with lead ads with calling. We’ll provide an overview of call ads and how to implement a call ad campaign in Meta Ads Manager. We’ll also explore how to...
Learn how to use AI tools from Meta to improve your marketing, creativity and productivity. This video course will teach you how to refine ad creative and generate high-quality content to drive business growth.
This training is only offered to those with Meta Certified Media Buying Professional certification. Gain the expertise to create marketing campaigns that can improve performance across Meta technologies. This training covers data, creative, media and measurement strategies that enable you...
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
Explore our collection of top-rated agency online learning courses curated to help you stay ahead in a rapidly evolving industry so you can achieve extraordinary results for your clients. These courses cover a range of key topics to help you...
Intended for: Planner, Creative, AnalystLevel: Intermediate Did you know that a Harvard Business Review study found that advertisers who ran 15 experiments (versus none) in a given year see about a 30% higher ad performance that year; those that ran...
Intended for: Planner, Creative, AnalystLevel: Intermediate Build Reels. Measure results. Join Meta Marketing Science for the 2024 Reels Measurement Training. We’re experiencing a paradigm shift in how media and entertainment is consumed, driven by evolving consumer behaviors and expectations. Short...
Reels Creative SuperchargerAttend a live virtual training on the latest Reels creative best practices. Reels turn attention into action. By adhering to creative best practices, like creating vertical content, ensuring audio-on experiences and building within safe zones, you can effectively...
Join us for this interactive session that will focus on the details of the Meta Growth Rewards program. Hosted by our Meta experts, we will break down the program and key products like Conversions API, Reels and Advantage+ Shopping Campaigns...
Reels Creative SuperchargerAttend a live virtual training on the latest Reels creative best practices. Reels turn attention into action. By adhering to creative best practices, like creating vertical content, ensuring audio-on experiences and building within safe zones, you can effectively...
