All Activities
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Stay Connected to Your Community With WhatsApp
This lesson prepares you to use WhatsApp to interact with your community as a government organization.
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Tell Authentic Stories
Tell Authentic Stories
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Maintain Connections With Your Community
This lesson will prepare you to use Facebook tools to make public service announcements as a government organization.
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Build Your Campaign
Build Your Campaign
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Buying Recommendations for Public Service Announcements
This lesson will prepare you to differentiate between the available ad buying options, select the appropriate buying option to help your organization achieve its goals, and determine a budget and schedule that aligns with your government organization’s goals.
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Start Your Fundraiser
Start Your Fundraiser
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Ads Reporting
This lesson will prepare your government organization to evaluate your government organization's ad results with Ads Reporting and find the metrics that are most relevant to your campaign.
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Creative Placements and Formats for your Ads
This lesson will prepare you to craft ads that informs and educates people of your services, and leverage a variety of creative formats at every stage of your audience’s journey.
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Raise Awareness of Your Service
This lesson prepares you to use organic posts and messages to raise awareness of your services and use Facebook Messenger, Instagram Direct and WhatsApp to connect with people in the community.
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Measurement and Analysis Options
This lesson will prepare you to measure your campaigns’ results with different tools, test different factors in your ads, and integrate insights from past advertising campaigns into future campaigns.
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Measure and Optimize Ad Campaigns
This lesson will prepare you to test different factors in your government organization's ads and iterate insights from past advertising campaigns into future campaigns.
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Create Inspiring Holiday Ads
Stand out from other businesses during the holiday season and showcase what makes your business unique. In this webinar, you’ll learn the importance of planning ahead, creative strategies to make your ads stand out and what tools you’ll need...
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Take Your Ads to the Next Level
Sharpen your advertising skills with advanced advertising solutions. In this two-day immersive workshop, you’ll dive deeper into how you can increase budget, audience, placement, and ad creative liquidity through tools like campaign budget optimization, advanced targeting, automatic placements, dynamic...
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Elevate Live with Lecrae
Building community is not just about the numbers, it’s about genuine engagement and listeners, viewers, and buyers that come back time and time again. But how do you tap into this crew of dedicated supporters to fund your dream?Join...
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Third-Party Partner Essentials
In this course, you will learn about the role of third-party partners (3PPs) at Facebook. We’ll discuss eligibility, relevant policies and how to get set up as a third-party partner.
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