Duration: 90 minutes
Exam audience: entry level marketers, including students and job seekers.
100-101: Meta Certified Digital Marketing Associate
How to get started
The value of Facebook (8%)
Establish platform presence (17%)
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Build an Online Business Presence with a Facebook Page
Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.
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Build an online business presence with Instagram
Learn how to establish an online presence for a business with the free tools and features of an Instagram Business account.
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Use WhatsApp for a business
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
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Connect with customers using Meta Business Suite
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Establish your business presence with Messenger
This course shows how to engage with customers through Messenger and use its features to communicate more efficiently.
Advertising fundamentals (21%)
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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The importance of campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
Create and manage ads (44%)
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for ad campaigns in Ads Manager.
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
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Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Ads Manager.
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Set up and Use the Pixel and the Conversions API for Ad Campaigns
Learn how to use the Pixel and the Conversions API to receive data on customer actions and optimise an advertising strategy.
