Explore our collection of top-rated agency online learning courses curated to help you stay ahead in a rapidly evolving industry so you can achieve extraordinary results for your clients. These courses cover a range of key topics to help you streamline onboarding and standardize training, ensuring you and your team are equipped to leverage Meta technologies effectively. Enroll now to transform your agency’s potential.
Agency online learning catalog
Advertising fundamentals
Learn the essentials needed to build effective advertising campaigns in Meta Ads Manager.
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From business goals to ad objectives
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
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Meta Ads Manager
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
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Campaign reporting in Meta Ads Manager
Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
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Meta Business Manager
In this course, you'll learn the features of Business Manager and how to set up an account.
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Creative essentials
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Meta Advertising Standards
In this course, you'll learn about the Meta Advertising Standards.
Advanced advertising strategies
Learn more advanced strategies for advertising across Meta technologies that can help you optimize your campaign performance.
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Ads targeting options
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
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Buying types
Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.
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Auction bid strategies
This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.
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Ad delivery optimization and advertiser controls
Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.
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Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
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Tests to measure ad effectiveness
Learn how A/B testing, brand lift and conversion lift tests can generate helpful insights about your ad campaigns.
Performance marketing
Learn how to automate all or part of your campaign setup with Meta Advantage, and explore additional media strategies that can help you achieve specific business goals.
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Optimize your campaign with Meta Advantage
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
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Maximize performance with Advantage+ shopping campaigns
Learn how to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns.
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Upgrade your performance with Advantage+ catalog ads
In this course we explore how Advantage+ catalog ads can deliver relevant, personalized ads to your audience.
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Generate high-quality leads with Meta technologies
This course explores how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
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Grow your audience with Advantage+ app campaigns
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences.
Meta Pixel and Meta Conversions API setup
Learn how to implement the Meta Pixel and the Conversions API for better ads targeting, measurement and optimization.
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Technical implementation of the Meta Pixel
This course helps you setup and implement the pixel so you can capture intent at each stage of the purchase path and tailor your messaging to move people down through the funnel.
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Stronger performance with the Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
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Configure and troubleshoot Conversions API Gateway
Learn how to set up the Conversions API Gateway, verify that the events are received and troubleshoot common issues.
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
Creative best practices
Learn about mobile creative best practices on Meta technologies.
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Create ads that align to your business goals
Examine how to design creative for each stage of the marketing funnel so it can connect with audiences in an authentic way.
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Mobile first fundamentals
Understand mobile behavior and improve mobile campaign performance.
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Increase campaign performance with diversified creative
This course explores how advertisers can diversify their ad creative and explains how to get the most relevant ad to a given audience.
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Reach your business goals with Reels ads
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.