Meta Media Masters
Welcome to Meta Media Masters!
Throughout the next six weeks, we will dive deep into Meta’s products and solutions to build tactical skills, demo our tools, and provide ongoing support through a fictional client brief. The content will consist of virtual education sessions and live tool demos. Participants will also apply their learnings in a virtual group presentation with a fictional client brief.
By the end of the program, we expect participants to successfully tackle campaign measurement, have the ability to drive the client from education to action, and understand how Meta’s products and strategies connect to long-term vision for clients.
To build on career development, we will provide participants with Blueprint exam vouchers to become Meta certified for free. Individuals who become certified through this program are entered into a raffle for Ray-Ban Meta Smart glasses as well as Meta branded swag. All certified individuals will receive a private Own the Room Session, powered by LifeHikes.
The agenda and registration for each week is below. Please note that registration is required to gain access to each session. Upon registration, you will receive a weekly calendar invite to the sessions - Please make sure to accept the invite to block the time on your calendar.
Week 1: Introduction to Meta
Date: September 5, 2024
Overview of Meta Media Masters, community metrics, and AI for businesses
*Please note that no registration is needed for this week - calendar invite will be send directly to email.
Week 2: Media Fundamentals
Date: September 12, 2024
Time: 12:00pm - 2:00pm EDT
Deepen your understanding of Meta solutions with an overview of targeting options, bidding strategies, ad delivery optimization options and more!
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Week 3: Signals and Performance
Date: September 19, 2024
Time: 12:00pm - 1:30pm EDT
Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session, we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions.
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Week 4: Measurement and Analysis
Date: September 26, 2024
Time: 4:30pm - 6:00pm EDT
Understand the solutions available to measure and effectively analyze your campaign results. We will discuss solutions like A/B Testing, Brand Surveys and Conversion Lift.
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Dates: September 30th through October 2nd | Times: 9:30am EDT & 1:00pm EDT
Prove your expertise by taking our online exam and earn your Meta Certification credential. Additionally, present the results of the client brief with your group. Meta will contact each group directly to schedule a presentation time.
Testing Schedule is as follows:
RISE Interactive: September 30th | Three sessions available, pick your preferred time
Enroll Here for 9:30am EDTEnroll Here for 9:30am EDTEnroll Here for 1:00pm EDT
Via AEP PortalPublicis Agencies: October 1st and October 2nd | Four sessions available, pick your preferred time
Enroll Here for 10/1 at 9:30am EDT Enroll Here for 10/1 at 1:00pm EDT Enroll Here for 10/2 at 9:30am EDT Enroll Here for 10/2 at 1:00pm EDT
OMG Agencies: October 3rd | Two sessions available, pick your preferred time
Enroll Here for 9:30am EDT Enroll Here for 1:00pm EDT
WPP Agencies: October 4th | Two sessions available, pick your preferred time
Enroll Here for 9:30am EDT Enroll Here for 1:00pm EDT
Brainlabs: October 7th
Enroll Here for 9:30am EDT
Week 6: Own the Room (For certified individuals only)
Date: October 7, 2024
Enhance your client-facing skills with an exclusive session designed to enhance your executive presence.