Generate leads across Meta technologies
Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
All Activities
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Upgrade your advertising with Advantage+ catalog ads
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
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Meta Certified Advertising API Developer
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
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Maximize campaign results with Performance 5
This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.
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Help your customers connect to your business on WhatsApp
Learn how to communicate with customers, share QR codes and enable people to discover your business through ads that clicks to WhatsApp.
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Meta Certification Prep Live Training | Media Fundamentals
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
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Engage with people and build an audience
This course teaches you how to engage with your audience on Facebook and Instagram for your business.
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The WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
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Online Fundraising With Facebook
Learn how your nonprofit can use Facebook tools to create a fundraiser or amplify fundraising efforts.
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Understand the true value of your campaigns with Conversion Lift
Learn how to measure the impact of your marketing with Conversion Lift and decide on the best actions to take based on the results.
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The WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey.
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360 Strategy on Facebook and Instagram: Tottenham Hotspur
Join Facebook's Sports Team Partnership's Lead, EMEA Ronan Joyce and Spur's Social Media Lead, Craig Rodhouse as they illustrate how Spurs leveraged Facebook and Instagram in 2020 to drive business results.
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An overview of the Messenger API
Learn how the Messenger API works and the entry points you can use to connect with existing and potential customers.
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Get started with Meta Conversions API
Learn the purpose and benefits of the Meta Conversions API and how to select an integration option and implementation approach for an advertiser.
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Webex Testing
This activity page is dedicated to the Webex test runs. Please feel free to schedule as many as you need as you familiarize yourselves with the new platform. We recommend that all coordinators schedule a test event so that we...
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Create ads from your Facebook Page
This course teaches you how to create ads from your Facebook Page.
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How to Make Your Instagram Content Stand Out
This course teaches you how to create content for your business on Instagram.
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Platform WhatsApp Business untuk pengiriman pesan bisnis yang efektif (IND)
Kursus ini membahas berbagai manfaat Platform WhatsApp Business bagi pelanggan dan pelaku bisnis di seluruh perjalanan pelanggan. Kursus ini menyediakan panduan bagi peserta untuk mewujudkan beragam tujuan bisnis peserta melalui berbagai fitur Platform WhatsApp Business, serta membantu peserta menghindari kesalahan...
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Use App Events to Target, Optimize and Measure
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't see...
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Cross-border trade: maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
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Prove your knowledge with the Meta Technical Implementation Specialist assessment
Demonstrate the skills needed to guide the implementation and troubleshooting of key marketing technologies by passing the Technical Implementation Specialist assessment. To pass this assessment, answer 16 out of 20 questions correctly. Retake the exam as many times as needed...
