Creative Strategy
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative
All Activities
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Building Community on Facebook & Instagram (Part 1)
Blavity COO, Aaron Samuels, shares his organization’s growth path and best practices.
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Engaging Your Sports Fans and Community
Community is at the core of any sports organisation; join us to learn more about solutions on Facebook and Instagram to drive fan engagement and build community.
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Build a Business Messaging strategy
Explore how to create a business messaging strategy that aligns with business goals and objectives.
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Get started with product catalogs across Meta technologies
The purpose of this workshop is to help learners achieve their business goals with product catalogs. This course is designed to help advertisers get started with catalogs for their ads across Meta technologies. This covers how to populate catalogs with...
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Meta Certified Advertising API Developer
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
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Introduction to measurement methodologies
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).
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Advertising solutions across the marketing funnel
Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.
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Newsgather with CrowdTangle
In this class we'll show you how to chart trends in your country as well as introduce new tools we've launched that make it easy to rank top videos and link in your country. For Entertainment, News and Sports.
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How to build your creative strategy for Ramadan
1. Design Creative to Inspire Action - Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. In this workshop, you’ll learn how to select the format and placement that best supports your business goals.You’ll...
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Ad creative that converts: how to diversify your ads for better results
This training explores how advertisers can use ad creative to help improve campaign performance. It covers creative diversification (the practice of varying formats, visuals and messages across ad sets) and practical strategies for building creative volume from existing assets, working...
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Webinar learning objectives Unlock the full potential of your campaigns with opportunity score, a personalized feature in Meta Ads Manager that provides tailored recommendations to help boost performance. In this workshop, you'll discover how to harness the power of opportunity...
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Turn browsers into buyers with catalog product video
Catalog product video is motion creative you add to your catalog in Meta Commerce Manager. When used in Advantage+ catalog ads, you can pair personalized products with personalized media by enabling a feature called Allow product video.
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Business Messaging Strategy Certification Preparation
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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Practice Test Review - Business Messaging
In preparation for the Business Messaging Strategy exam, meet with the Meta Blueprint team to take and review a Practice Test together. During the session, you would answer all the questions together with the other attendees via polls, and...
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